A new “amBaaSsador” program is helping community banks adapt to the fast-moving embedded finance landscape. Launched as part of the “Embedded or Eliminated” initiative, the program equips banks with tools, expertise, and partnerships needed to integrate fintech solutions and remain competitive in a digital-first economy.
By fostering collaboration between financial institutions and technology innovators, it aims to ensure that smaller banks can offer seamless embedded services, from payments to lending, without being left behind by larger players.
